Bill’s professional focus has always been to help ensure that technical innovations actually create productivity gains for business. For 35 years he’s developed software products for the niche industry of petroleum marketing, primarily back office accounting, but also web portals, tablet apps for fuel deliveries, and lubricant e-catalogs.

He is also an active early-stage investor who scans multiple business concepts a week, favoring business-to-business solutions that have found a use for new technology. He has been a Board Advisor for CIRQ+ since 2020 and currently holds positions in over 35 American startups, 22 based in Arizona.